Misk – Where Comfort Meets Elegance, and Dreams Weave a Garment of Freedom

Misk is more than fashion; it’s a rebirth of tradition and a modern embrace of identity.

Discover the Collection

A Story Woven in Silence

Beauty weaves itself through the threads of the Eastern abaya—a story told in silence. From a young age, we were captivated by the grace of women in abayas—their presence, their elegance, the way fabric whispered sophistication.

Balance & Flow

At Misk, femininity isn’t a mold but a vast space that embraces every woman as she is. Our designs flow with the body, enhancing presence rather than hiding it—balancing modesty and allure, roots and ambition.

Crafted with Precision, Sewn with Soul

Every stitch tells a story. At Misk, fabrics are hand-selected for their texture, flow, and comfort. Our artisans honor traditional tailoring while embracing modern cuts. From golden details to flowing lines, each garment carries the spirit of timeless luxury.

Sally Afifi

Founder & Creative Director

“I believe in women — in their innate creativity that blossoms with each experience.”

Ghusoub Sarhan

Designer

“The abaya is balance — between calmness and boldness, heritage and the modern spirit.”

Our Journey

  • Childhood Inspiration

    Captivated by the grace and silent elegance of women in abayas.

  • The Realization

    The abaya became more than tradition — a canvas for renewal, creativity, and identity.

  • The Journey Begins

    A mission to reshape heritage into a modern language of fashion.

  • The Birth of Misk

    Misk is born — weaving comfort, elegance, and freedom.

  • Our Philosophy Today

    Fashion as strength, freedom, and belonging — empowering women to shine without compromise.